1. Now Walk the Talk, Imran
  2. Violence against Minorities
  3. Unsheltered
  4. Lumbering Giant with a Midget’s Mentality
  5. How to Encourage Terrorism
  6. Faisalabad in 2028
  7. Mental Illness & the Progress of a Nation
  8. Child Sexual Abuse
  9. Living amongst the clouds : Aalia Bux
  10. Mental health – What soldiers can teach us
  11. Many Cookies still to Crumble
  12. Steering Through Turbulence
  13. ExxonMobil – Close to hitting huge oil reserves in Pakistan, bigger than Kuwait’s
  14. NAYA PAKISTAN?
  15. Making ADR work for Women
  16. Women’s Rights under Family Law
  17. Shutting the Door on Refugees
  18. Water Challenges and Opportunities
  19. In Conversation with Dr. Ghulam Rasul on Hydrology
  20. In Conversation with Shafqat kakakhel: Internal Water Management Practices
  21. Come on Skipper !
  22. GUMM
  23. Annus Horibilis
  24. The Inhumanity of Pakistan’s Coal Industry
  25. Iran Nuclear Deal The U.S Withdrawal
  26. Method in the Madness
  27. Legal System Reforms
  28. Power Over Impulse
  29. Refugees and Migrants are People too
  30. PTCL – A Nonstop Journey Towards Excellence
  31. Gulgee – The Last of The Greats
  32. Patrik Hoffmann – Sonraj
  33. Pakistan’s Primordial Hindu Heritage
  34. Pakistan’s Migrant Tragedy
  35. PTCL – Fastest Growing Brand in Pakistan
  36. Keep Pakistan’s Wagon Hitched To The China Star
  37. Anique’s Chocolate Cake
  38. Selfless & Fearless – Lahore Qalandars
  39. NEWS PICKS
  40. Intellectual Property and Tourism
  41. Fitness with the Mughal
  42. REBEL WITH A CAUSE
  43. The Big Fat Lie – Cholesterol (Part-1)
  44. Mummy’s Recipes Roast Chicken & Veg
  45. ENGAGING HEADS HEARTS AND HANDS
  46. The Big Fat Lie – Cholesterol (Part-2)
  47. Q & A with Star of Parchi
  48. Addressing Sexual Abuse
  49. Q & A with EMAN ZAEEM & MEHR SAAD
  50. Pakistan’s Lost Children
  51. ENGLAND AND THE INDUSTRIAL REVOLUTION
  52. STICK WITH FRIENDS AND DITCH THE ENEMIES
  53. The Phenomenon that Stephen Hawking was!
  54. In Conversation with ANUSHAY ZEESHAN
  55. Q & A with owner of District 6 – Anum Rafat
  56. Ali Rehman Khan – Naturally A Star
  57. MUNIBA`S Call for Tolerance & Justice
  58. Q&A Muniba Mazari
  59. Health Quotient (Dental health)
  60. Money for nothing, bits for free
  61. FinTech
  62. TRADING THREATS OF WAR
  63. Crisis of Civilization
  64. Child Sexual Abuse
  65. Education is the only Solution
  66. Fit for Purpose
  67. BLUE CHIP TALKS TO THE CREATOR OF TEETOO AND TANIA
  68. Mini meringue recipe
  69. NEW ANIMATED TV SERIES PAKISTANI
  70. Changing the Perception of Public Transport Motorway Express
  71. AUSTENISTAN DEBUTS WITH ELEGANCE AND ENTHUSIASM
  72. PAKISTAN’S WOMEN OF 2017
  73. THE BEAUTY IN BUSINESS
  74. PERCEPTIONS ARE ALSO REALITY
  75. Blue Chip Q/A with Atiqa Odho
  76. Five major political events of 2017
  77. WHAT DOES TRUMP’S TWEET MEAN FOR CPEC AND THE REGION
  78. THE GLOBAL ECONOMY IN 2017
  79. AFGHANISTAN GOING DOWNHILL
  80. 2017 FOR PSX – THE CLIMB AND THE DECLINE
  81. What we can learn from Ghalib
  82. QUINOA SALAD WITH THAI DRESSING
Wed, Dec 19, 2018
  1. Now Walk the Talk, Imran
  2. Violence against Minorities
  3. Unsheltered
  4. Lumbering Giant with a Midget’s Mentality
  5. How to Encourage Terrorism
  6. Faisalabad in 2028
  7. Mental Illness & the Progress of a Nation
  8. Child Sexual Abuse
  9. Living amongst the clouds : Aalia Bux
  10. Mental health – What soldiers can teach us
  11. Many Cookies still to Crumble
  12. Steering Through Turbulence
  13. ExxonMobil – Close to hitting huge oil reserves in Pakistan, bigger than Kuwait’s
  14. NAYA PAKISTAN?
  15. Making ADR work for Women
  16. Women’s Rights under Family Law
  17. Shutting the Door on Refugees
  18. Water Challenges and Opportunities
  19. In Conversation with Dr. Ghulam Rasul on Hydrology
  20. In Conversation with Shafqat kakakhel: Internal Water Management Practices
  21. Come on Skipper !
  22. GUMM
  23. Annus Horibilis
  24. The Inhumanity of Pakistan’s Coal Industry
  25. Iran Nuclear Deal The U.S Withdrawal
  26. Method in the Madness
  27. Legal System Reforms
  28. Power Over Impulse
  29. Refugees and Migrants are People too
  30. PTCL – A Nonstop Journey Towards Excellence
  31. Gulgee – The Last of The Greats
  32. Patrik Hoffmann – Sonraj
  33. Pakistan’s Primordial Hindu Heritage
  34. Pakistan’s Migrant Tragedy
  35. PTCL – Fastest Growing Brand in Pakistan
  36. Keep Pakistan’s Wagon Hitched To The China Star
  37. Anique’s Chocolate Cake
  38. Selfless & Fearless – Lahore Qalandars
  39. NEWS PICKS
  40. Intellectual Property and Tourism
  41. Fitness with the Mughal
  42. REBEL WITH A CAUSE
  43. The Big Fat Lie – Cholesterol (Part-1)
  44. Mummy’s Recipes Roast Chicken & Veg
  45. ENGAGING HEADS HEARTS AND HANDS
  46. The Big Fat Lie – Cholesterol (Part-2)
  47. Q & A with Star of Parchi
  48. Addressing Sexual Abuse
  49. Q & A with EMAN ZAEEM & MEHR SAAD
  50. Pakistan’s Lost Children
  51. ENGLAND AND THE INDUSTRIAL REVOLUTION
  52. STICK WITH FRIENDS AND DITCH THE ENEMIES
  53. The Phenomenon that Stephen Hawking was!
  54. In Conversation with ANUSHAY ZEESHAN
  55. Q & A with owner of District 6 – Anum Rafat
  56. Ali Rehman Khan – Naturally A Star
  57. MUNIBA`S Call for Tolerance & Justice
  58. Q&A Muniba Mazari
  59. Health Quotient (Dental health)
  60. Money for nothing, bits for free
  61. FinTech
  62. TRADING THREATS OF WAR
  63. Crisis of Civilization
  64. Child Sexual Abuse
  65. Education is the only Solution
  66. Fit for Purpose
  67. BLUE CHIP TALKS TO THE CREATOR OF TEETOO AND TANIA
  68. Mini meringue recipe
  69. NEW ANIMATED TV SERIES PAKISTANI
  70. Changing the Perception of Public Transport Motorway Express
  71. AUSTENISTAN DEBUTS WITH ELEGANCE AND ENTHUSIASM
  72. PAKISTAN’S WOMEN OF 2017
  73. THE BEAUTY IN BUSINESS
  74. PERCEPTIONS ARE ALSO REALITY
  75. Blue Chip Q/A with Atiqa Odho
  76. Five major political events of 2017
  77. WHAT DOES TRUMP’S TWEET MEAN FOR CPEC AND THE REGION
  78. THE GLOBAL ECONOMY IN 2017
  79. AFGHANISTAN GOING DOWNHILL
  80. 2017 FOR PSX – THE CLIMB AND THE DECLINE
  81. What we can learn from Ghalib
  82. QUINOA SALAD WITH THAI DRESSING

According to the World Trade Organization, services represent the fastest growing sector of the global economy. Tourism acts as one of the key players in international commerce and one of the main sources of income for a number of countries. Contrary to popular belief, there is a strong link and significant overlap between intellectual property and the tourism sector. Many countries in the world have a system in place for the protection of intellectual property, promoting innovation and creativity and resulting in economic growth and prosperity.

Pakistan has a lot to offer in terms of tourism. It is blessed to be a geographically and ethnically diverse country with abundance of natural beauty, historical heritage and cultural diversity. However, despite the natural and historical riches of the country, the repeated transfer of the tourism industry from division to division over the past years has resulted in a crisis of leadership and led to adverse effects in the effectiveness and efficiency of the tourism industry. Additionally, Pakistan does not have a good international image. The country’s image is one of extremism, intolerance and insecurity.

 

Countries are like “brands” and we therefore need to form a unique selling proposition around our country for international tourists and brand our country as a lucrative destination. Destination branding has become one of the central aspects of IP protection in the tourism sector, examples being the Tourism Malaysia campaign of ‘Malaysia, Truly Asia’, the Swiss resort St. Moritz using the tagline ‘Top of the World’, ‘Kerala – Gods Own Country’ registered as a trademark in India, China National Tourist Offices campaign ‘China like Never Before’. Similarly, Dubai and Egypt represent authentic Arab culture.

Intellectual Property is often the most valuable and least protected asset. Pakistan must leverage its rich cultural heritage and biodiversity and improve its tourism environment so that it may reap the benefits of intellectual property rights. Additionally, even though Pakistan is signatory to a number of international agreements and there are a number of laws in place relating to trademarks, geographical indications, industrial designs as well as other intellectual property rights such as copyrights and patents, the enforcement of these laws remains weak. There is an urgent need to create awareness about the different types of intellectual property rights and the procedures for registering them. We need to form agreements and frameworks on geographical indicators (dresses, food, products, cultural practices) in order to fully protect and benefit from these creations. Strengthening IPR legislation and institutional and legal arrangements for their enforcement will promote investment and innovation, which in turn will create job opportunities for locals and boost the economy of our country.

 

by Leena Nishtar

 

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LATEST POSTS

Now Walk the Talk, Imran
Violence against Minorities
Unsheltered

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November 5, 2018
Lumbering Giant with a Midget’s Mentality

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LATEST POSTS

Now Walk the Talk, Imran
Violence against Minorities
Unsheltered

Unsheltered

November 5, 2018
Lumbering Giant with a Midget’s Mentality