1. Khalid Zahid: Transforming Saudi Art
  2. Now Walk the Talk, Imran
  3. Violence against Minorities
  4. Unsheltered
  5. Lumbering Giant with a Midget’s Mentality
  6. How to Encourage Terrorism
  7. Faisalabad in 2028
  8. Mental Illness & the Progress of a Nation
  9. Child Sexual Abuse
  10. Living amongst the clouds : Aalia Bux
  11. Mental health – What soldiers can teach us
  12. Many Cookies still to Crumble
  13. Steering Through Turbulence
  14. ExxonMobil – Close to hitting huge oil reserves in Pakistan, bigger than Kuwait’s
  15. NAYA PAKISTAN?
  16. Making ADR work for Women
  17. Women’s Rights under Family Law
  18. Shutting the Door on Refugees
  19. Water Challenges and Opportunities
  20. In Conversation with Dr. Ghulam Rasul on Hydrology
  21. In Conversation with Shafqat kakakhel: Internal Water Management Practices
  22. Come on Skipper !
  23. GUMM
  24. Annus Horibilis
  25. The Inhumanity of Pakistan’s Coal Industry
  26. Iran Nuclear Deal The U.S Withdrawal
  27. Method in the Madness
  28. Legal System Reforms
  29. Power Over Impulse
  30. Refugees and Migrants are People too
  31. PTCL – A Nonstop Journey Towards Excellence
  32. Gulgee – The Last of The Greats
  33. Patrik Hoffmann – Sonraj
  34. Pakistan’s Primordial Hindu Heritage
  35. Pakistan’s Migrant Tragedy
  36. PTCL – Fastest Growing Brand in Pakistan
  37. Keep Pakistan’s Wagon Hitched To The China Star
  38. Anique’s Chocolate Cake
  39. Selfless & Fearless – Lahore Qalandars
  40. NEWS PICKS
  41. Intellectual Property and Tourism
  42. Fitness with the Mughal
  43. REBEL WITH A CAUSE
  44. The Big Fat Lie – Cholesterol (Part-1)
  45. Mummy’s Recipes Roast Chicken & Veg
  46. ENGAGING HEADS HEARTS AND HANDS
  47. The Big Fat Lie – Cholesterol (Part-2)
  48. Q & A with Star of Parchi
  49. Addressing Sexual Abuse
  50. Q & A with EMAN ZAEEM & MEHR SAAD
  51. Pakistan’s Lost Children
  52. ENGLAND AND THE INDUSTRIAL REVOLUTION
  53. STICK WITH FRIENDS AND DITCH THE ENEMIES
  54. The Phenomenon that Stephen Hawking was!
  55. In Conversation with ANUSHAY ZEESHAN
  56. Q & A with owner of District 6 – Anum Rafat
  57. Ali Rehman Khan – Naturally A Star
  58. MUNIBA`S Call for Tolerance & Justice
  59. Q&A Muniba Mazari
  60. Health Quotient (Dental health)
  61. Money for nothing, bits for free
  62. FinTech
  63. TRADING THREATS OF WAR
  64. Crisis of Civilization
  65. Child Sexual Abuse
  66. Education is the only Solution
  67. Fit for Purpose
  68. BLUE CHIP TALKS TO THE CREATOR OF TEETOO AND TANIA
  69. Mini meringue recipe
  70. NEW ANIMATED TV SERIES PAKISTANI
  71. Changing the Perception of Public Transport Motorway Express
  72. AUSTENISTAN DEBUTS WITH ELEGANCE AND ENTHUSIASM
  73. PAKISTAN’S WOMEN OF 2017
  74. THE BEAUTY IN BUSINESS
  75. PERCEPTIONS ARE ALSO REALITY
  76. Blue Chip Q/A with Atiqa Odho
  77. Five major political events of 2017
  78. WHAT DOES TRUMP’S TWEET MEAN FOR CPEC AND THE REGION
  79. THE GLOBAL ECONOMY IN 2017
  80. AFGHANISTAN GOING DOWNHILL
  81. 2017 FOR PSX – THE CLIMB AND THE DECLINE
  82. What we can learn from Ghalib
  83. QUINOA SALAD WITH THAI DRESSING
Sat, Feb 16, 2019
  1. Khalid Zahid: Transforming Saudi Art
  2. Now Walk the Talk, Imran
  3. Violence against Minorities
  4. Unsheltered
  5. Lumbering Giant with a Midget’s Mentality
  6. How to Encourage Terrorism
  7. Faisalabad in 2028
  8. Mental Illness & the Progress of a Nation
  9. Child Sexual Abuse
  10. Living amongst the clouds : Aalia Bux
  11. Mental health – What soldiers can teach us
  12. Many Cookies still to Crumble
  13. Steering Through Turbulence
  14. ExxonMobil – Close to hitting huge oil reserves in Pakistan, bigger than Kuwait’s
  15. NAYA PAKISTAN?
  16. Making ADR work for Women
  17. Women’s Rights under Family Law
  18. Shutting the Door on Refugees
  19. Water Challenges and Opportunities
  20. In Conversation with Dr. Ghulam Rasul on Hydrology
  21. In Conversation with Shafqat kakakhel: Internal Water Management Practices
  22. Come on Skipper !
  23. GUMM
  24. Annus Horibilis
  25. The Inhumanity of Pakistan’s Coal Industry
  26. Iran Nuclear Deal The U.S Withdrawal
  27. Method in the Madness
  28. Legal System Reforms
  29. Power Over Impulse
  30. Refugees and Migrants are People too
  31. PTCL – A Nonstop Journey Towards Excellence
  32. Gulgee – The Last of The Greats
  33. Patrik Hoffmann – Sonraj
  34. Pakistan’s Primordial Hindu Heritage
  35. Pakistan’s Migrant Tragedy
  36. PTCL – Fastest Growing Brand in Pakistan
  37. Keep Pakistan’s Wagon Hitched To The China Star
  38. Anique’s Chocolate Cake
  39. Selfless & Fearless – Lahore Qalandars
  40. NEWS PICKS
  41. Intellectual Property and Tourism
  42. Fitness with the Mughal
  43. REBEL WITH A CAUSE
  44. The Big Fat Lie – Cholesterol (Part-1)
  45. Mummy’s Recipes Roast Chicken & Veg
  46. ENGAGING HEADS HEARTS AND HANDS
  47. The Big Fat Lie – Cholesterol (Part-2)
  48. Q & A with Star of Parchi
  49. Addressing Sexual Abuse
  50. Q & A with EMAN ZAEEM & MEHR SAAD
  51. Pakistan’s Lost Children
  52. ENGLAND AND THE INDUSTRIAL REVOLUTION
  53. STICK WITH FRIENDS AND DITCH THE ENEMIES
  54. The Phenomenon that Stephen Hawking was!
  55. In Conversation with ANUSHAY ZEESHAN
  56. Q & A with owner of District 6 – Anum Rafat
  57. Ali Rehman Khan – Naturally A Star
  58. MUNIBA`S Call for Tolerance & Justice
  59. Q&A Muniba Mazari
  60. Health Quotient (Dental health)
  61. Money for nothing, bits for free
  62. FinTech
  63. TRADING THREATS OF WAR
  64. Crisis of Civilization
  65. Child Sexual Abuse
  66. Education is the only Solution
  67. Fit for Purpose
  68. BLUE CHIP TALKS TO THE CREATOR OF TEETOO AND TANIA
  69. Mini meringue recipe
  70. NEW ANIMATED TV SERIES PAKISTANI
  71. Changing the Perception of Public Transport Motorway Express
  72. AUSTENISTAN DEBUTS WITH ELEGANCE AND ENTHUSIASM
  73. PAKISTAN’S WOMEN OF 2017
  74. THE BEAUTY IN BUSINESS
  75. PERCEPTIONS ARE ALSO REALITY
  76. Blue Chip Q/A with Atiqa Odho
  77. Five major political events of 2017
  78. WHAT DOES TRUMP’S TWEET MEAN FOR CPEC AND THE REGION
  79. THE GLOBAL ECONOMY IN 2017
  80. AFGHANISTAN GOING DOWNHILL
  81. 2017 FOR PSX – THE CLIMB AND THE DECLINE
  82. What we can learn from Ghalib
  83. QUINOA SALAD WITH THAI DRESSING

According to the World Trade Organization, services represent the fastest growing sector of the global economy. Tourism acts as one of the key players in international commerce and one of the main sources of income for a number of countries. Contrary to popular belief, there is a strong link and significant overlap between intellectual property and the tourism sector. Many countries in the world have a system in place for the protection of intellectual property, promoting innovation and creativity and resulting in economic growth and prosperity.

Pakistan has a lot to offer in terms of tourism. It is blessed to be a geographically and ethnically diverse country with abundance of natural beauty, historical heritage and cultural diversity. However, despite the natural and historical riches of the country, the repeated transfer of the tourism industry from division to division over the past years has resulted in a crisis of leadership and led to adverse effects in the effectiveness and efficiency of the tourism industry. Additionally, Pakistan does not have a good international image. The country’s image is one of extremism, intolerance and insecurity.

 

Countries are like “brands” and we therefore need to form a unique selling proposition around our country for international tourists and brand our country as a lucrative destination. Destination branding has become one of the central aspects of IP protection in the tourism sector, examples being the Tourism Malaysia campaign of ‘Malaysia, Truly Asia’, the Swiss resort St. Moritz using the tagline ‘Top of the World’, ‘Kerala – Gods Own Country’ registered as a trademark in India, China National Tourist Offices campaign ‘China like Never Before’. Similarly, Dubai and Egypt represent authentic Arab culture.

Intellectual Property is often the most valuable and least protected asset. Pakistan must leverage its rich cultural heritage and biodiversity and improve its tourism environment so that it may reap the benefits of intellectual property rights. Additionally, even though Pakistan is signatory to a number of international agreements and there are a number of laws in place relating to trademarks, geographical indications, industrial designs as well as other intellectual property rights such as copyrights and patents, the enforcement of these laws remains weak. There is an urgent need to create awareness about the different types of intellectual property rights and the procedures for registering them. We need to form agreements and frameworks on geographical indicators (dresses, food, products, cultural practices) in order to fully protect and benefit from these creations. Strengthening IPR legislation and institutional and legal arrangements for their enforcement will promote investment and innovation, which in turn will create job opportunities for locals and boost the economy of our country.

 

by Leena Nishtar

 

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LATEST POSTS

Now Walk the Talk, Imran
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LATEST POSTS

Now Walk the Talk, Imran
Violence against Minorities
Unsheltered

Unsheltered

November 5, 2018
Lumbering Giant with a Midget’s Mentality