1. Dissecting Pakistan’s Problem with Discrimination
  2. Preparing Tweets As Important As Preparing Guns
  3. Using Cricket to Heighten Hate
  4. The Art of Perception Management
  5. India’s Toxic Nationalism with a Runaway Media
  6. India’s Unhinged Media
  7. Khalid Zahid: Transforming Saudi Art
  8. Now Walk the Talk, Imran
  9. Violence against Minorities
  10. Unsheltered
  11. Lumbering Giant with a Midget’s Mentality
  12. How to Encourage Terrorism
  13. Faisalabad in 2028
  14. Mental Illness & the Progress of a Nation
  15. Child Sexual Abuse
  16. Living amongst the clouds : Aalia Bux
  17. Mental health – What soldiers can teach us
  18. Many Cookies still to Crumble
  19. Steering Through Turbulence
  20. ExxonMobil – Close to hitting huge oil reserves in Pakistan, bigger than Kuwait’s
  21. NAYA PAKISTAN?
  22. Making ADR work for Women
  23. Women’s Rights under Family Law
  24. Shutting the Door on Refugees
  25. Water Challenges and Opportunities
  26. In Conversation with Dr. Ghulam Rasul on Hydrology
  27. In Conversation with Shafqat kakakhel: Internal Water Management Practices
  28. Come on Skipper !
  29. GUMM
  30. Annus Horibilis
  31. The Inhumanity of Pakistan’s Coal Industry
  32. Iran Nuclear Deal The U.S Withdrawal
  33. Method in the Madness
  34. Legal System Reforms
  35. Power Over Impulse
  36. Refugees and Migrants are People too
  37. PTCL – A Nonstop Journey Towards Excellence
  38. Gulgee – The Last of The Greats
  39. Patrik Hoffmann – Sonraj
  40. Pakistan’s Primordial Hindu Heritage
  41. Pakistan’s Migrant Tragedy
  42. PTCL – Fastest Growing Brand in Pakistan
  43. Keep Pakistan’s Wagon Hitched To The China Star
  44. Anique’s Chocolate Cake
  45. Selfless & Fearless – Lahore Qalandars
  46. NEWS PICKS
  47. Intellectual Property and Tourism
  48. Fitness with the Mughal
  49. REBEL WITH A CAUSE
  50. The Big Fat Lie – Cholesterol (Part-1)
  51. Mummy’s Recipes Roast Chicken & Veg
  52. ENGAGING HEADS HEARTS AND HANDS
  53. The Big Fat Lie – Cholesterol (Part-2)
  54. Q & A with Star of Parchi
  55. Addressing Sexual Abuse
  56. Q & A with EMAN ZAEEM & MEHR SAAD
  57. Pakistan’s Lost Children
  58. ENGLAND AND THE INDUSTRIAL REVOLUTION
  59. STICK WITH FRIENDS AND DITCH THE ENEMIES
  60. The Phenomenon that Stephen Hawking was!
  61. In Conversation with ANUSHAY ZEESHAN
  62. Q & A with owner of District 6 – Anum Rafat
  63. Ali Rehman Khan – Naturally A Star
  64. MUNIBA`S Call for Tolerance & Justice
  65. Q&A Muniba Mazari
  66. Health Quotient (Dental health)
  67. Money for nothing, bits for free
  68. FinTech
  69. TRADING THREATS OF WAR
  70. Crisis of Civilization
  71. Child Sexual Abuse
  72. Education is the only Solution
  73. Fit for Purpose
  74. BLUE CHIP TALKS TO THE CREATOR OF TEETOO AND TANIA
  75. Mini meringue recipe
  76. NEW ANIMATED TV SERIES PAKISTANI
  77. Changing the Perception of Public Transport Motorway Express
  78. AUSTENISTAN DEBUTS WITH ELEGANCE AND ENTHUSIASM
  79. PAKISTAN’S WOMEN OF 2017
  80. THE BEAUTY IN BUSINESS
  81. PERCEPTIONS ARE ALSO REALITY
  82. Blue Chip Q/A with Atiqa Odho
  83. Five major political events of 2017
  84. WHAT DOES TRUMP’S TWEET MEAN FOR CPEC AND THE REGION
  85. THE GLOBAL ECONOMY IN 2017
  86. AFGHANISTAN GOING DOWNHILL
  87. 2017 FOR PSX – THE CLIMB AND THE DECLINE
  88. What we can learn from Ghalib
  89. QUINOA SALAD WITH THAI DRESSING
Thu, Apr 25, 2019
  1. Dissecting Pakistan’s Problem with Discrimination
  2. Preparing Tweets As Important As Preparing Guns
  3. Using Cricket to Heighten Hate
  4. The Art of Perception Management
  5. India’s Toxic Nationalism with a Runaway Media
  6. India’s Unhinged Media
  7. Khalid Zahid: Transforming Saudi Art
  8. Now Walk the Talk, Imran
  9. Violence against Minorities
  10. Unsheltered
  11. Lumbering Giant with a Midget’s Mentality
  12. How to Encourage Terrorism
  13. Faisalabad in 2028
  14. Mental Illness & the Progress of a Nation
  15. Child Sexual Abuse
  16. Living amongst the clouds : Aalia Bux
  17. Mental health – What soldiers can teach us
  18. Many Cookies still to Crumble
  19. Steering Through Turbulence
  20. ExxonMobil – Close to hitting huge oil reserves in Pakistan, bigger than Kuwait’s
  21. NAYA PAKISTAN?
  22. Making ADR work for Women
  23. Women’s Rights under Family Law
  24. Shutting the Door on Refugees
  25. Water Challenges and Opportunities
  26. In Conversation with Dr. Ghulam Rasul on Hydrology
  27. In Conversation with Shafqat kakakhel: Internal Water Management Practices
  28. Come on Skipper !
  29. GUMM
  30. Annus Horibilis
  31. The Inhumanity of Pakistan’s Coal Industry
  32. Iran Nuclear Deal The U.S Withdrawal
  33. Method in the Madness
  34. Legal System Reforms
  35. Power Over Impulse
  36. Refugees and Migrants are People too
  37. PTCL – A Nonstop Journey Towards Excellence
  38. Gulgee – The Last of The Greats
  39. Patrik Hoffmann – Sonraj
  40. Pakistan’s Primordial Hindu Heritage
  41. Pakistan’s Migrant Tragedy
  42. PTCL – Fastest Growing Brand in Pakistan
  43. Keep Pakistan’s Wagon Hitched To The China Star
  44. Anique’s Chocolate Cake
  45. Selfless & Fearless – Lahore Qalandars
  46. NEWS PICKS
  47. Intellectual Property and Tourism
  48. Fitness with the Mughal
  49. REBEL WITH A CAUSE
  50. The Big Fat Lie – Cholesterol (Part-1)
  51. Mummy’s Recipes Roast Chicken & Veg
  52. ENGAGING HEADS HEARTS AND HANDS
  53. The Big Fat Lie – Cholesterol (Part-2)
  54. Q & A with Star of Parchi
  55. Addressing Sexual Abuse
  56. Q & A with EMAN ZAEEM & MEHR SAAD
  57. Pakistan’s Lost Children
  58. ENGLAND AND THE INDUSTRIAL REVOLUTION
  59. STICK WITH FRIENDS AND DITCH THE ENEMIES
  60. The Phenomenon that Stephen Hawking was!
  61. In Conversation with ANUSHAY ZEESHAN
  62. Q & A with owner of District 6 – Anum Rafat
  63. Ali Rehman Khan – Naturally A Star
  64. MUNIBA`S Call for Tolerance & Justice
  65. Q&A Muniba Mazari
  66. Health Quotient (Dental health)
  67. Money for nothing, bits for free
  68. FinTech
  69. TRADING THREATS OF WAR
  70. Crisis of Civilization
  71. Child Sexual Abuse
  72. Education is the only Solution
  73. Fit for Purpose
  74. BLUE CHIP TALKS TO THE CREATOR OF TEETOO AND TANIA
  75. Mini meringue recipe
  76. NEW ANIMATED TV SERIES PAKISTANI
  77. Changing the Perception of Public Transport Motorway Express
  78. AUSTENISTAN DEBUTS WITH ELEGANCE AND ENTHUSIASM
  79. PAKISTAN’S WOMEN OF 2017
  80. THE BEAUTY IN BUSINESS
  81. PERCEPTIONS ARE ALSO REALITY
  82. Blue Chip Q/A with Atiqa Odho
  83. Five major political events of 2017
  84. WHAT DOES TRUMP’S TWEET MEAN FOR CPEC AND THE REGION
  85. THE GLOBAL ECONOMY IN 2017
  86. AFGHANISTAN GOING DOWNHILL
  87. 2017 FOR PSX – THE CLIMB AND THE DECLINE
  88. What we can learn from Ghalib
  89. QUINOA SALAD WITH THAI DRESSING

According to the World Trade Organization, services represent the fastest growing sector of the global economy. Tourism acts as one of the key players in international commerce and one of the main sources of income for a number of countries. Contrary to popular belief, there is a strong link and significant overlap between intellectual property and the tourism sector. Many countries in the world have a system in place for the protection of intellectual property, promoting innovation and creativity and resulting in economic growth and prosperity.

Pakistan has a lot to offer in terms of tourism. It is blessed to be a geographically and ethnically diverse country with abundance of natural beauty, historical heritage and cultural diversity. However, despite the natural and historical riches of the country, the repeated transfer of the tourism industry from division to division over the past years has resulted in a crisis of leadership and led to adverse effects in the effectiveness and efficiency of the tourism industry. Additionally, Pakistan does not have a good international image. The country’s image is one of extremism, intolerance and insecurity.

 

Countries are like “brands” and we therefore need to form a unique selling proposition around our country for international tourists and brand our country as a lucrative destination. Destination branding has become one of the central aspects of IP protection in the tourism sector, examples being the Tourism Malaysia campaign of ‘Malaysia, Truly Asia’, the Swiss resort St. Moritz using the tagline ‘Top of the World’, ‘Kerala – Gods Own Country’ registered as a trademark in India, China National Tourist Offices campaign ‘China like Never Before’. Similarly, Dubai and Egypt represent authentic Arab culture.

Intellectual Property is often the most valuable and least protected asset. Pakistan must leverage its rich cultural heritage and biodiversity and improve its tourism environment so that it may reap the benefits of intellectual property rights. Additionally, even though Pakistan is signatory to a number of international agreements and there are a number of laws in place relating to trademarks, geographical indications, industrial designs as well as other intellectual property rights such as copyrights and patents, the enforcement of these laws remains weak. There is an urgent need to create awareness about the different types of intellectual property rights and the procedures for registering them. We need to form agreements and frameworks on geographical indicators (dresses, food, products, cultural practices) in order to fully protect and benefit from these creations. Strengthening IPR legislation and institutional and legal arrangements for their enforcement will promote investment and innovation, which in turn will create job opportunities for locals and boost the economy of our country.

 

by Leena Nishtar

 

0 Comments

Leave a Comment

Advertise

Advertise