In a report published by the PTA, on SMS traffic trends in local and global markets, a total of 151.6385 billion text messages were exchanged by Pakistani cellular subscribers in fiscal year 2009-10, generating a revenue of Rs. 40.76 billion.
This figure translates into 1532 SMS per subscriber in an year or 128 SMS per subscriber in one month. Average price of one SMS is said to be at 27 paisas.
According to this report, four billion mobile subscribers use SMS service around the world, who sent five trillion messages in 2009 i.e. approximately 105 sms per person per month.
Pakistan is ranked fourth for average number of SMS sent per subscriber in a month.
By 2013 the volume of messages will double to 10 trillion, according to Portio Research.
In Pakistan, SMS traffic over past few years is reported as following:
• 2006 PK Messaging: Approximately 8.7 Billion messages
• 2007 PK Messaging: Approximately 22.6 Billion messages
• 2008 PK Messaging: Approximately 61 Billion messages
• 2009 PK Messaging: Approximately 151.7 Billion messages